• Mixed Use
  • Office Buildings
  • Investment property
  • Multi-Family Units
  • Land
  • Construction Loans
  • Owner User / SBA
  • Shopping Centers
  • Private Money

Recent Transactions

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    Business Park

    • Purchase – 1031 Exchange
    • 56,285 sf complex
    • Loan 7 year fixed – 14 year term | with 1 reset
    • Loan amount $2,207,000

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    Apartment Building / 10 Units

    • Refinance – cash out
    • 7,296 sq. ft.
    • Loan 7 year fixed hybrid
    • Loan amount $1,000,000

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    Apartment Building and Cottages / 7 Units

    • Refinance out of hard money loan
    • 4,430 sq. ft.
    • Loan 7 year fixed hybrid
    • Loan amount $937,500

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    Wine Production Facility – Healdsburg

    • SBA Purchase
    • Loan 25 year
    • Loan amount $957,600

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    Office Building

    • Purchased by single-tenant/owner
    • New headquarters for international non-profit organization
    • 5,503 sq. ft.
    • Loan 10 year term, 5 year fixed
    • Loan amount $1,312,000

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    Fast Food Franchise

    • Purchase 1031 Exchange
    • Single user NNN lease
    • 2,121 sq. ft.
    • Loan 10 year fixed
    • Loan amount $800,000


Our Services

Commercial real estate is a specialized area in our company, managed by a dedicated team with years of experience in the field

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    Mortgage Packaging

    Hundreds of customized loan package options.

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    Strong Relationships with both local and national lending institutions.

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    High Value

    Emphasis on analytical approach; underwriting the global picture.

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    Quick Turnaround

    We’ll provide a Letter of Interest in as little as 48 hours.

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Meet Our Team

David Rubinstein, President of the Commercial Division at ProMortgage, has funded more than $200 million in commercial and residential transactions to date. While running operations for ProFunding, a mortgage bank in Marin, Rubinstein discovered his own unique talent for structuring deals. In his two years heading up the bank, Rubinstein funded $180 million in residential mortgages. In 2008, he took his deep underwriting knowledge and became a residential mortgage broker. In 2014, he expanded his reach to include structuring and brokering commercial mortgage deals. Rubinstein is somewhat famous for his excellence in funding difficult deals as well as providing the best of market rates to his loyal clientele.

A UCLA graduate, Rubinstein is an avid soccer player, keeping his competitive spirit alive through indoor soccer leagues in San Francisco. As a person who stutters, Rubinstein is very active in the National Stuttering Association. He gives workshops at national conferences and locally, as the chapter leader of the San Francisco division of the NSA.

President - BRE Lic # 01847059 | | T: 415-755-6901

Real Estate Veteran Lionel Selzer, Vice President of the Commercial Division at ProMortgage, received his California Real Estate license in 1985, when the median price of a home in the state was $119,860. He was successful early on negotiating and brokering high-value contracts, as well as mergers and acquisitions, for some of the Bay Area's premiere businesses.

In 1991, Selzer transitioned into the mortgage industry, taking a senior mortgage officer position at First Security | Residential Capital Mortgage, one of California’s largest brokerage houses and mortgage banks. In his more than 20 years as a top-producing mortgage broker with First Security, Selzer covered nearly every mortgage program and asset class. He specialized in commercial, construction, residential and private placement mortgages. During his tenure, Selzer also spearheaded the company’s Shared Equity Group as Vice President and assisted in the formation of a Reverse Mortgage division at All California Mortgage.

To date, Selzer has funded in excess of $650 million in mortgage loan originations.

Vide President - BRE Lic # 00904823 | | T: 415-755-6916

When it comes to real estate financing and marketing expertise, Broker Associate Joy Hurtig has no blank spots. Her background in commercial leasing, marketing and finance provides a comprehensive foundation for property evaluation and analysis.

The 30-year career commercial real estate broker also has a generous dash of entrepreneurial know-how. Hurtig founded and ran her own company financing properties throughout California and Hawaii. She also is the co-founder of CentergyTax, Inc., which specializes in commercial property tax reduction.

Hurtig has worked as a Broker Associate with Grubb & Ellis and Blatteis Realty Co. Inc. in the San Francisco Bay Area, and May Realty Advisors, CBM, Beitler Commercial Realty and Los Angeles Realty Services, the leasing arm of Pacific Financial Group in Los Angeles.

She has successfully represented both landlords and tenants in retail and office projects ranging from single-tenant buildings to 1,000,000-square- foot retail/office projects.

Hurtig has a BS in Business Administration from the University of Southern California.

Broker Associate - BRE Lic # 00936692 | | T: 415-726-2626

What Our Valuable Customer Said

  • We run a 36-year- old student exchange organization and needed a loan broker who would find us the best rates and most favorable terms for the purchase of an office building. Lionel and David exceeded our expectations; they were proactive, supportive and earned our trust. Many brokers we’ve had in the past tended to overpromise and underdeliver. ProMortgage Commercial came through for us in every way. They delivered what they promised and we know they worked hard to get us the best deal.The building will soon become our flagship eadquarters.

    William M., Tom A.,
    Cultural Homestay International
  • My parents are quite elderly and tend to think in worst-case scenarios. Working with Lionel and David from ProMortgage Commercial was the silver lining in an otherwise difficult transaction. Lionel and David not only kept everyone calm and put them at ease by thoroughly and patiently explaining every part of the entire loan process, they also kept us all in good humor, which I very much appreciated! Lionel and David are competent, professional and true gentlemen. We definitely look forward to working with them again in the future.

    Jane S.
  • When looking to refinance my apartment building, I contacted Lionel Selzer of ProMortgage Commercial. He immediately knew where to turn for the financing and arranged it with terms much better than my expectations. The service was excellent and I was guided along every step of the process. I would give my highest recommendation to Lionel and his company.

    Hal R.
  • The commercial loan team at ProMortgage lead by David and Lionel provided true concierge level service for the purchase of our winery property in Healdsburg, California. They listened to our requests for this complex purchase and offered a selection of loan choices tailored to our needs. We tried to work with other lenders but found that they didn’t fit with our busy 7-day a week business schedules.

    David and Lionel were dedicated, persistent and understanding in getting all of the details completed to make this deal work. They made personal visits for signings and document pick-ups when we were tied up running the winery. They are dedicated and honest professionals that we now count as friends. We are planning additional property purchases and new winery construction, and consider ProMortgage an integral part of our team.

    Tony S. & Nancy W.
    Stephen & Walker Winery, Healdsburg CA

Looking for a Great Mortgage Deal?

Discover how our team’s fresh and strategic approach to commercial real estate finance can work for you.
Pro Mortgage is committed to personalized service from the moment you make contact with us to the moment you sign your loan agreement – and beyond.

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